To test your team members' ability to think strategically and apply what you have taught them to real businesses, you asked each one to write a report on a particular industry, addressing the following:
- What is (are) the major strategic issues that the industry faces?
- What strategic options or alternatives does it have to address those specific issues?
- What strategic option do the team members recommend and why?
- What are the risks of implementing that chosen option?
You are to choose a company from one of the following industries:
- The current market leader in the car rental industry
- The current market leader in the U.S. hotel industry
- The market leader in the fast food industry