a) What is Apple’s Corporate Level Strategy? Why—explain?
b) Assess Apple’s diversification success by using the following template:
A. Economies of Scope
1. Leveraging core competencies
a. What are Apple’s core competencies?
b. How does Apple leverage these competencies across its different businesses/products to 1) Cut cost 2) Increase revenue?
2. Sharing activities
a. What primary activities and/or resources Apple shares across its different businesses/products?
b. How does sharing these activities/resources help Apple to 1) Cut cost 2) Increase revenue?
B. Market Power
1. Pooled negotiation power
a. How does Apple increase its bargaining power against its suppliers and customers?
2. Backward and or forward integration
a. How does Apple integrate backward and/or forward?
b. How does this integration increase Apple’s market power?
c) What do you see in Apple’s future in terms of diversification/growth? In other words, please specify what would be the next growth area for APPLE and why?