1. What is Apple Watch? Describe in terms of product attributes, functions, and customer benefits.
2. At the time of launch, Apple Watch is a complementary product to Apple iPhones. Who among iPhone owners would buy an Apple Watch, and for what reason(s)? Consider and describe potential market segments.
3. The adoption behavior of potential buyers of Apple Watch may be analyzed by applying the diffusion of innovation model. What % of potential buyers might fall in the categories of innovators, early adopters, early majority, late majority, and laggards?
4. Obviously some will never adopt the Apple Watch. Putting aside non-adopters (normally included in the laggards category), how long would it take to complete the adoption of Apple Watch (i.e. 100% of those who will eventually adopt) in your “guesstimation”?