1. What is any specific recommendation for Google to better it's company?
2. Define and discuss the open shop movement. Include a specific example and analyze its success or failure, and why.
3. Does Amazon company implements benefits marketing effectively?
4. How does Amazon company's implementation of benefits marketing result in customer value?
5. How does Amazon company implements social responsibility in order to demonstrate marketing ethics to the consumers/business users?
6. Can Amazon company improve the process of implementing social responsibility in order to demonstrate marketing ethics to the consumers?