What is an unsought product


Marketing

1. What is a good? What are the differences between tangible and intangible products?

2. What is the difference between the core product, the actual product, and the augmented product?

3. What is the difference between a durable good and a nondurable good? What are the main differences among convenience, shopping, and specialty products?

4. What is an unsought product? How do marketers make such products attractive to consumers?

5. What types of products are bought and sold in B2B markets?

The case

6. What is the decision facing Chobani?

7. What factors are important in understanding this decision situation?

8. What are the alternatives?

9. What decision (s) do you recommend?

10. What are some ways to implement your recommendation?
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Marketing Management: What is an unsought product
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