1. Identify the image below that shows a stable representation of figure/ground separation (1, 2, or 3): _______
2. Identify the image below that shows emphasis by use of contrasting size or scale (1, 2, or 3): _______
3. In offset printing, the image shown here is a called a...
____registration mark ____bleed mark ____loupe ____crosshair
4. The image shown below (and created by a web designer in the planning stages of design) is a...
Short loin chucks beef turkey, t-bone salami brisket. Tail spare ribs strip steak jowl. Shank t-bone pork pancetta ball tip pastrami filet mignon pork loin. Spare ribs andouille sirloin beef pork loin. Tenderloin pancetta swine meatball sausage turducken cow pork loin sirloin beef ribs.
Leberkas flank ham hock sirloin. Pork chop fatback kielbasa tongue jowl. Brisket shoulder pork belly turkey bresaola capicola drumstick. Short ribs fatback tenderloin, bacon ball tip chicken shankle frankfurter.
____Flatplan
____Comprehensive
____Wireframe
____Storyboard
5. The science of designing signs that direct a visitor through a building is called:
____Highway textography ____Wayfinding ____Information Architecture ____Mapquesting
6. The grayness of a block of text copy is commonly referred to by editorial designers as its
____Typographic texture ____Density ____Value scale ____Transparency
7. A manuscript grid consists of how many columns? ________
8. The typographic problem shown here, and one that occurs frequently with justified type, is called a...
____Widow
____Orphan
____River
____Rag
9. Modular grids were popularized by which historic design movement?
____Arts & Crafts ____Swiss Typographic
____Art Nouveau ____Cubism
10. A written document outlining and strategizing the direction of a design project is called a:
11. What is the primary difference between a Creative Directorand an Art Director?
12. Explain howusing color intervals or transitions in a composition can help create color balance.
13. Define the term "brand:"
14. Writing with brevity, clarity, and precision is known in advertising as...
______chunking ______concision ______editinginformation hierarchy
15. Fill in both blanks with the correct word in each spot. (The answers are "features" and "benefits.")
Some of the _______________________ of an iPhone are 1) the calendar and to-do list; 2) the text messaging function; and 3) a simple to use camera. More importantly, some of the ________________________ of the iPhone are that it 1) helps you stay on task with errands and scheduling; 2) keeps you connected to your friends 24/7; and 3) that you can capture life in phenomenal imagery as it happens all around you.
16. When you list the unique motivations and values of your target audience are you describing demographics or psychographics?
17. In grid design, horizontal lines that serve as anchors for your objects are called:
____modules ____columns ____folios ____flowlines
18. Identify which of the typefaces below is Modern and which is Old Style:
1. Typeface
2. Typeface
Font #1 is: Font #2 is:
19. Which object above (1, 2, or 3?)represents the Gestalt principle of closure?_______
20. Which object above(1, 2, or 3?)represents the principle of continuation or common fate?_______
21. Which object above (1, 2, or 3?)represents the principle of proximity?_______
22. Define editorial design.
23. Describe, step by step, the process when using an initial cap in InDesign for increasing the space around the capital letter or between it and the body text.
24. You are creating a composite image in Photoshop using masking. Describe strategies you might use to create a single, realistic light source.
25. What is an SVG image and when might you use it?
26. Provide your own definition of Graphic Design.
27. The space between two columns of text is accurately known as a:
______Gutter ______Alley ______Margin ______Spacer
28. The theory used in the study of symbols and signifiers as they relate to referents (object/concepts) and their signified meanings (both obvious and latent) is called: _________
29. A logo that consistsstrictly of typography is known as a typographic logo. Name 3 other types of logos:
30. The representative shape of an object or person depicted as a solid color describes its
____silhouette ____contour ____ground ____scaffolding
31. An introductory screen that offers little in the way of content but is meant as a dynamic visual entry into a website or application is known as a ___________________ Page.
_____Splash ____Home ____Contact ____Iconographic
32. True or False?A Portable Document Format, or PDF, is one of the most common multi-platform file type used in the world today. PDFs are becoming increasingly editable and can solve most font conflicts. _______________________
33. A non-CMYK color ink matching system that uses mixing formulas to control color accuracy and that can obtain a huge range of color is known as...
____ RGB ____Pantone ____TruColour ____Silkscreen
34. Ppi stands for pixels per inch and is a digital color system, whereas dpi stands for dots per inch, and is used to create...
____Halftone Screens ____Line scans on a TV ____Posterization ____Pop Art
35. Which one of the following forms of digital imagery provides the greatest lossless fidelity when enlarging?
____Raster ____Vector _____PNG _____Analog
36. When a document has color, imagery, or type that goes to the edge, setting up a printer's________________ allows a safe trim area for when the press sheet is folded and cut.
37. Picas are the default unit of measurement in print publishing. One pica is equal to _____ points.
38. A safety margincan be created in a layout to keep the elements of the composition inside a safe printable area. (Anything outside the safety margin should be pulled to the bleed.) This safety margin is also typically referred to as a(n):
____Active area ____Gutter ____Hankie ____Quiet border
39. Packaging a file when using fonts is very important in completing a file in (check ALL that apply)...
_____Illustrator ____Photoshop _____InDesign _____Bridge
40. Name the four colors that make up the 4-color ink process:
41. Every typeface has a unique unit of measurement for lowercase letters called the ________________, which is literally the height in points of a lowercase x.
42. The visual shown here represents the Golden Proportion. Identify the correct ratio.
____a:a+b = 1: 1.618
____a:a+b = 1: 6.182
____a:a+b = 1: 4.352
____a:a+b = 1: 1.928
43. Explain the difference between tints, shades and tones.
44.You are creating a 2-column document sized at 8.5 x 11 inches with a one-half inch all around. If you want to size your columns differently (to house main and sidebar information) by using golden sections, how wide would each column be (rounded to the nearest 1/8 inch)?
Column A = ________ Column B = _________
45.The spacing between lines of type measured from one baseline to the next is called:
____kerning ____leading ____letterspacing ____tracking
46. Place the following steps in development of a composition in the order they are typically executed by the designer by numbering them 1 through 5:
_____Thumbnail sketch
_____Mock-up
_____Rough
_____Mechanical
_____Comp
47. In offset printing, black blocks of ink are often created with 100% pure black ink plus a percentage of each of the other three inks, not to exceed 200% total density. This color is referred to as __________________________.
48. All the special characters that come with a typeface but that are not part of the traditional alphabet are called...
_____glyphs _____symbols _____punctuation _____monotypes
49. An ______ dash is equal in width to the type size being used whereas an en dash is half of that measurement.
50. FILL IN THE BLANKS. (The two answers are "readability" and "legibility."
__________is the ability to comfortably absorb and comprehend the content of words whereas ________is the ability to clearly identify individual characters of a typeface.
51. FILL IN THE BLANKS. (The two answers are "readability" and "expression."With body text, __________________________is ultimately important while with display text the aim is ______________________________.
52. In print, ______________________typefaces and _____________________are easier to read.(Choose the two words from below that correctly fill in the blanks).
_____serif _____san serif _____all caps _____upper and lower case
53. CHOOSE THE CORRECT WORD FROM BELOW TO FILL IN THE BLANK:
_________________________is a raised image in the paper created on pressby striking it from the back with a metal die.
_____Embossing _____Varnishing _____Die-cutting _____Collating
54. Several Fonts are shown below. Identify the one that would most effectively be used for a contemporary wedding invitation: _________
55. What would be the resulting color if you specified the following ink combination: 10%, Black, 70%Magenta, 30%Cyan, 0% Yellow?
____Purple _____Navy ____Hot Pink ____Peach
56. A file format commonly chosen for small animations to be used on web browsers is the:
____GIF ____JPG ____PNG ____PDF
57. What is the meaning of "connotative"?
____aword's dictionary definition
____the latent symbolism underlying meaning
____deductive thought
____indexical representation
Questions 58-66:
Principles of Design. Match the term to the Definition by filling in the blank.
Proportion Repetition Contrast Rhythm Balance Harmony Emphasis Closure Economy
_________the quality of relating the visual elements of a composition so that some characteristics are the same, similar, or compatible. These cohesive factors create pleasing interaction and unity.
_________the use of the same visual effect a number of times in the same composition.
_________a continuance, flow, or a sense of movement achieved by repetition of measured accents or visual units.
_________a focal point achieved by opposing, elaborating, or diversifying elements in a composition to direct the viewer's interest to one point in particular.
_________a juxtaposition of dissimilar elements in a work of art.
_________a sense of equilibrium achieved through matched weight, color harmony, and position in relation to a midline.
_________the comparative relationship between parts of a whole or units as to size.
_________groupings of forms or patterned relationships between figure and ground where incomplete information is seen as a complete, unified whole-the artist provides minimum visual clues and the observer brings them to final recognition.
_________removing all unnecessary information and objects in a design to improve focal point and clarify eye path.