Review Questions:
1. What is an opinion leader? Discuss how marketers attempt to use opinion leaders to help sell their products.
2. Name and describe the types of buying decision behavior and describe a personal example for each.
3. Name and describe the roles played by buying center participants in the business buying process.
Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed). Upper Saddle River, New Jersey: Pearson Education Inc.