What is an elevator speech for their research project


Problem

What is an elevator speech for their research project "what is the correlation between education and juvenile delinquency in Chicago, IL?"

Think of it this way - your boss gets into the elevator with you. They look at you and ask, "So, what have you been working on?" You have from the time the doors of the elevator close until they re-open on the boss's floor to tell them what you researched, what you found out, and, perhaps most importantly, why they should care.

If it's more than a minute it's way too long!

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