Discuss the below:
Q: One interesting aspect of collecting data from consumers is actually getting them to participate in the study. So, as part of discussion, let's talk about what that looks like from a consumer's perspective. Share your thoughts about marketing research from two perspectives: (a) As a consumer, which research method do you find welcoming (meaning that you would not mind participating in the study as a consumer)? Will the right incentive lure you into a study? (b) As a marketing professional, which research method would you prefer to utilize?