Discuss the below in detail:
Review the case The ford fiesta by John Deighton and leoara kornfeld and response the following questions
Appraise Ford's marketing strategy for the Fiesta in the US against the challenges it seeks to overcome. What is Ford trying to accomplish with the campaign?
How is the Fiesta Movement performing by the metrics reported in the case? Should other metrics have been used?
Is the campaign under control? What are the controls?
Are you satisfied with the reach of the campaign?
What is your advice to Chantal Lenard? Stay the course or market material changes?