Assignment
Case Questions: NFL - Digital Distribution
a) What is the NFL media group's general strategic direction? What are it's key success drivers to date? What are some threats to its success?
b) What is your preferred way of managing digital operations for a sports league - and managing traditional vs. new media channels?
c) What are the advantages and disadvantages of (i) exclusive distribution partnerships and (ii) nonexclusive distribution partnerships?
d) When it comes to the wireless market, the NFL can work with broadcasters (i.e., CBS, ESPN) and/or carriers (i.e., AT&T, Sprint, etc.). What are the advantages and disadvantages of each?
e) Which of the three strategic approaches described in the case would you pursue? Does Roger Goodell's revenue goals impact your decision? How would you convince ownership this is the correct course of action?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.