What is a tagline what is the primary goal of a conative


1. What is a tagline?

2. What is the primary goal of a conative message strategy?

3. What types of testimonials can advertisers use? Give an example of each.

4. What is continuity?

5. What are the major advantages and disadvantages of newspapers advertisement?

6. Define e-active marketing.

7. What is brand spiraling?

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