Assignment:
Background
As a business student, review the California State University, Fullerton library database system and select a business journal (i.e. Journal of Management). Searching the database for an article using ProQuest, EBSCO or any other of your choice, select an article related to a business topic you may be interested in. The article must be at least five pages long and a subject of interest that you prefer. Some examples you can search are:
(1) Social Media Marketing,
(2) Finance in Digital Business,
(3) Accounting in the Digital Age,
(4) or ANYTHING else that interests you.
Complete an Executive Summary
Make sure to identify the author, article title, journal, and date of publication. Give an explanation what the author intended to do in the study or article. Summarize three or four of the most important findings of the study or article. Summarize any recommendations made. Include a conclusion statement.
Purpose
• To understand the purpose and structure of an executive summary.
• To be able to analyze, interpret, and summarize relevant information in a formal report.
• To develop writing skills necessary in a formal report.
Student Outcome Measures
Students will assume a role of an assistant to an executive or manager and be able to provide summarizations of formal reports. They will learn how to analyze, interpret, and summarize formal reports to their direct supervisor in a concise and tactful executive summary.