Discuss the below:
I have a group project for a business communication class. The project is about a service which is wash and dry. my first part is going to be about demographic profile and the second psycho graphic. For the first part we agreed on women with kids 25-40 age range. It should be just two paragraphs one for each part.
1) Demographic Profile(who is your market)
•Age
•Income
•Education
•Gender
•Ethnicity
•Religion
2) Psycho graphic Profile( Why will these people buy your product)
•What are their values?
•What are their beliefs?
•What kind of lifestyle do they have?
•What motivates them?
•What do they do for fun?
•What are their goals?