What is a potential downfall or mail intercept interview


Assignment: Participate in the Graded Discussion. Respond to these questions with your comments or offer your own observations

1. What is a potential downfall or mail intercept interview? What is a potential downfall or computer-assisted self-interviewing? Is it possible for a marketing study to be completely error proof?

2. Why is competitive intelligence so hot in today's business environment?

3. Do you see any disadvantages to scanner-based marketing research?

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Operation Management: What is a potential downfall or mail intercept interview
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