Question: - What is a multinational corporation? A multinational corporation is a firm with significant operations and marketing activities outside the home country.
- What are two ways in which multinationals have changed since the 1960s? Two ways these firms have changed are that they are no longer exclusively U.S. based, and they no longer think of their foreign operations as mere outsourcing appendages. 5.1 What is the difference between a global marketing strategy and a multidomestic marketing strategy? A global marketing strategy defines a marketing mix and implements it with minimal modifications in all foreign markets. A multidomestic marketing strategy requires that firms customize their marketing decisions to reach individual marketplaces.