1. What is a market survey? What factors determine the relevant market for a survey? Why is the definition of the relevant market so important?
2. In cellullar manufacturing : What is a pilot cell? What purpose does it serve? How do you set up a pilot cell?
3. Why is it important to understand the nature and structure of demand In a marketing plan? specifically, in a consumer analysis!?
4. What types of measures of job candidates are most likely to be high in terms of their reliability and validity? Does this make them more useful? Why or why not?