What is a horizontal market
Problem: What is a horizontal market? Compare and contrast this with a vertical market.
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Analyze the strengths and relative weakness of the e-business practices of firms with e-commerce strategies in terms of their ability to support and sustain competitive performance;
Analyze the strategic profile of Alibaba, purpose and vision, including the following issues: 1. Defended the business strategy utilized by Alibaba.
Problem: Select an organization that you believe to be particularly good at interacting with its customers and leveraging the power of social media. (See Facebook Ted Video above for an example).
If you were a high-level consultant to senior leadership at Microsoft, what recommendations would you offer in terms of emerging threats from disruptive technologies?
Problem: What are the two major segments of travel? Which one is growing the fastest and why?
What is personalization or personal value pricing, and how can it be used at the beginning of a product's life cycle to increase revenues?
Can someone please provide some assistance with these questions below. Each question has to be between 350 to 450 words. 1) Name three ways online advertising networks have improved on, or added to, traditional offline marketing techniques.
Define a social network and give at least three examples of how social networking can drive new business.
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