Problem
Textbook: Principles and Practices of Sports Management 6th Edition 2018 Masteralexis Rrespond in 2 full sentences and label each question.
A. What is a sport marketing and event management company?
B. Which football player and coach were well known for participating in "barnstorming tours?" What is a "barnstorming tour"?
C. What is a Gnatt chart and why are they important?
D. How would you define zero based budgeting and why is it important?
E. What are three ways you can bring in volunteers to help out at an event?
F. How would you reduce risk at an NFL game?
G. What are three ways you would improve security at the New York City Marathon?
H. Babe Ruth was told not to participate in a "barnstorming tour" by the Commissioner. He did this anyway and was suspended. Was this fair? Explain.
I. What are the five areas associated with event marketing? Which is the most important and why?
J. The two largest full service sport management agencies are? What is the difference between and in house agency and a specialized agency?
K. As per Table 13-2, the top five biggest sponsors of events and sports are? Which one fo you feel is most effective and why?
L. According to the text, in table 13-1, what are five of the roles of sport management/marketing agencies? Which is the most important and why?
M. According to the text, what are five niche sports that are becoming more popular? Which one do you think will grow the most and why?
N. If you were in charge of marketing the Super Bowl, what four changes would you make to market the Super Bowl more effectively?
O. Read the case study on page 368 and answer the four questions under Questions for Discussion.