What is a freight forwarder and what role does it play in, Operation Management

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What is a freight forwarder and what role does it play in

1. What is a freight forwarder and what role does it play in international trade? Please explain

2. With the growth of e-commerce and social media, is it still necessary to participate in trade shows? Please explain why or why not.

3. Advertising, sales promotion, public relations and personal selling are all elements of the promotion mix. During the initial phase of international market development, which element should you concentrate on and why?

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