Question: What is a Focus Group? Need Assignment Help?
- A systematic procedure for conducting individual interviews and then taking the responses and gruping them into larger themed categories.
- A formalized process of bringing a small select grup of people together for interactive and spontaneous discussion of a topic.
- An interview technique designed to elicit underlying values through the use of a complex multi-tiered survey.
- A group of people who spontaneously gather to promote a specific political position.