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What is a concept of efficient consumer response

Assignment:

Discussion-Channel Efficiency

Using the text, the Argosy University online library resources and the Internet as research resources, answer to the following:

Contrast and compare the concept of Efficient Consumer Response (ECR) and the concept of Quick Response (QR) as significant aids to management of supply chains and the success of the overall marketing strategy. Use examples to support your response.

Write your initial response in 5 paragraphs.

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