Assignment:
Q1. What is a category prototype, and what affects prototypicality?
Q2. What does it mean to say that consumers organize knowledge according to goal-derived categories?
Q3. How do high- (abstract) and low-level (concrete) associations differ, and what does this mean for knowledge structure?
Q4. Which three elements affect retrieval failures?
Q5. How can consumers’ ability to retrieve information in memory be enhanced?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.