Please answer the following essay questions. You must include a short introduction and summary for each essay. The length of your answers should be 2 pages in length for the topics below (1 page for each topic). The length can be exceeded if necessary. Sources must be cited in APA format.
Essay One:
Please explain the concept of market segmentation. Then, give an example of a company that segments geographically, demographically, psychographically, or behaviorally. Why does this company segment so specifically, and how does it make them successful?
Essay Two:
What is a brand strategy, and how does brand equity relate to it? Explain branding strategies that marketers use to develop new brands and also give an example of each strategy as well.