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What introductory pricing strategy will you use for your

Price:

a. What introductory pricing strategy will you use for your new product (penetration vs. skimming)?

Explain how this supports your objectives and strategy for competitive advantage. What specific price do you plan to charge?

b. How elastic is the product category? How do you anticipate that competitors will react?

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Marketing Research: What introductory pricing strategy will you use for your

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