Problem
Case Study: Alaska Airlines: Navigating Change
Using theories/concepts from the course to analyze a real life case focusing on organizational change
1) What internal factors have placed the company in a position where a change initiative is needed?
2) How do the three lenses or other theories help us understand how these internal problems have developed?
3) To the extent that any change efforts have been effective so far, what might explain this?
4) To the extent that the change efforts have not been going well, why is this case?
5) What are the potential unintended consequences of your recommendations?
6) How can the company best protect itself against negative unintended consequences?