Homework
We reviewed several types of global expansion strategies a company can undertake when entering new markets. For this homework, you will read a case study about Starbucks' expansion into the Indian market (PFA) and then respond to, and make decisions, based on the following questions:
I. What inspired Starbucks to venture in to India? What were some of the company's early concerns and other obstacles?
II. How would you describe Starbucks' approach to entering India and how Starbucks was influenced by cultural differences to adapt its offerings for the Indian market?
III. Why did Starbucks want to enter India through a joint venture? Specifically, what benefits did Starbucks and the Tara Group both gain by partnering with one another? What synergies were present? What conflicts occurred and how were they resolved?
IV. Now, assume the role of the Director of Starbucks' Indian strategic planning team. You have been tasked to explore the benefits and challenges of expansion into foreign countries through joint-venture partnerships. Describe the opportunities, benefits, and concerns that Starbucks might face by doing so. Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy. Make sure you are very detailed in your explanation.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.