What initiatives were made to keep complexity under control


1. What initiatives were made to keep complexity under control and still motivate creativity?

a. Explain the multibrand strategy.

b. Theilbjørn's role as a CEO is compared to a football coach: Why is this?

c. Explain how management went from "gut feeling" to a more fact-based orientation?

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Microeconomics: What initiatives were made to keep complexity under control
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