Assignment
Company Choose Tesla.
Choose a company, brand or organization selling products, services, or ideas and devise a mini-marketing plan for it. (Please talk about TESLA as your company)
Situation Analysis:
Start off by analyzing the situation your company is in. One way you can do this is by conducting a SWOT analysis. Another approach is to critically assess what the company needs to do to enhance or sustain its growth and success.
You can also use a framework such as the Ansoff Matrix to determine the strategy your company should purse.
i. Market research
Think of what information will lead you to make better decisions and how you will collect it?
ii. Target market or Target Segment
iii. Positioning (4 Ps)
Pricing, Promotion, Product, Place (distribution)
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.