Assignment: Business Studies Marketing Research
Length: 1,500- 2,000 words.
You will be given a subject from your professor.
Given the company or topic that you have been given to work with.
Explain and analyse in relation to the company, with the use of models when necessary, the following elements:
• The company's problem and the reason for why the company need to make a Marketing
Research study
• What are the Marketing Research objectives? What information must be collected to solve the problem? And why? From whom will it be gathered? And how?
• What Marketing Research Methodology or Methodologies will you use? And why?
• Statement of deliverables, and why?
• What will the costs be?
• Timetable for research phases
Note:
You will be asked to make a presentation in class during November 2018, where you will be evaluated on both the report and the presentation of it, on the following parameters:
• Preparation
• Referencing & Research
• Design & Structure
• Research Objectives
• Research Methodology
• Each spelling mistake = -1 point in the marking
• Copying will not be tolerated (text nor images). You are expected to reference content that you use from other sources.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.