What information is available about your audience


Homework: "Your Communications Plan"

Description

o What is your challenge or opportunity? The topic I would like to present is pitching an Project idea for some investor to invest in my Women's Resources center. (Voices Of Women)

o Why is this professionally important to you?

Goal

1) What goal or outcome do you want to achieve with this communication?

a) Is it clear, concise, and actionable?

Audience

1) Who is you target audience?

What are the professional positions of the audience?

a) What demographic characteristics will the audience comprise?
b) What is your relationship to the audience?
c) What background knowledge and expertise does the audience have?
d) What does the audience know, feel about, and expect concerning this communication?
e) What preconceptions or biases do you possess that might prevent you from building rapport with your audience?

2) What information is available about your audience?

a) What research/sources will you use to obtain information about the audience?
b) What conclusions have you been able to draw about the audience?

3) What tone will you use to convey your message?

a) Is the setting casual or formal?
b) Is the communication personal or impersonal?

Key Message

1) What is the primary message you must convey to your audience? Use to convey your message?

a) Is the setting casual or formal?
b) Is the communication personal or impersonal?

Format your homework according to the following formatting requirements:

i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.

iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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