Problem
Consider are recent purchase you made online. It could be anything from technology products, household items, clothing, or even a service for entertainment. Be sure to describe the item you purchased and answer each of these questions in the buying process stages:
A. Problem Recognition
B. What was the rationale for needing or wanting the product?
C. Information Search
D. What information did you research on the products?
E. How many different product options and competitors did you research?
F. Evaluation of Alternatives
G. How did you find the website to buy your purchase and what site did you purchase from?
H. Purchase Decision
I. How was the product promoted online and what information was included?
J. Did you read the reviews and was this a part of your decision-making process to buy the product?
K. Post-Purchase Evaluation
L. Did the online purchase solve the problem?