Part 1: What Influences your health services purchases? Whether or not "we pay" or our insurance company pays, or another third person pays for our health care, we are still in charge of making the decision as to when, where, how and why to seek out health services. Think of the last time you accessed a health service. First identify what need you had to lead you to seek a health service.(Please no specifics about your illness) Then, referring to the Week 3 Overview, Influences on Consumer Behavior, identify which variables affected your decision. This is about describing the process of getting into the healthcare system, not about your illness (So keep personal details private). Focus on the process and the decision making.
Part 2. TOPIC: The Health Belief Model As early as 1952 the health care literature was attempting to find out why patients sought out health services. Read the article found in LEO Course Content and referred to in the Week 3 Overview. Do you think this Health Belief Model is still applicable today? How can marketers use this model to influence consumer’s decision process for health services?