Problem
A. How are social media influencers a form of advertising?
B. Whom did the first ad agencies serve?
C. How did trademarks and packaging influence advertising?
D. Why did patent medicines and department stores figure so prominently in advertising in the late nineteenth century?
E. What role did advertising play in transforming America into a consumer society?
F. What influences did visual design exert on advertising?
G. What are the differences between boutique agencies and mega-agencies?
H. What are the major divisions at most ad agencies? What is the function of each department?
I. What are the advantages of online and mobile advertising over traditional media, like newspapers and television?
J. How do the common persuasive techniques used in advertising work?
K. How does the association principle work, and why is it an effective way to analyze advertising?
L. What is the disassociation corollary?
M. What is product placement? Cite examples.
N. What is commercial speech?
O. What are four serious contemporary issues regarding health and advertising? Why is each issue controversial?
P. What is the difference between puffery and deception in advertising? How can the FTC regulate deceptive ads?
Q. What are some of the major issues involving political advertising?
R. What role does advertising play in a democratic society?