What influences consumers to buy a product


Problem:

Select a consumer item available today and analyze it using the four Ps of marketing. How do these factors affect consumers? What are some things that influence marketers? What influences consumers to buy a product? Discuss two products with which you are familiar. Select one product that is marketed toward you and one product that is marketed toward a different demographic. Have you ever bought a product that was not marketed towards your demographic? For example, Lucky Charms cereal is marketed towards children but you may buy it. The solution is formatted in an MS Word document and has 800 words.

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Marketing Management: What influences consumers to buy a product
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