1. For your ecommerce project describe your marketing (SEM, ADVETISING, SEO, SMM, CONVENTIONAL ADVERTISING) strategy to bring visitors. What indicators will use to monitor the performance of your strategy?
2. A municipal bond with a coupon rate of 4.1 percent has a yield to maturity of 5.1 percent. Assume a face value of $5,000. If the bond has 15 years to maturity, what is the price of the bond?
3. A municipal bond has 6 years until maturity and sells for $5,420. If the coupon rate on the bond is 6.6 percent, what is the yield to maturity?
Please explain each step thoroughly