1. What incentivised Whittaker's to branch out into international markets? Evaluate the benefits that Whittaker's has achieved by conducting international business. What are the potential risks it faces in an international environment?
2. Describe the options of international business strategy/ies (Entry mode) available to Whittaker's and critically evaluate the international business strategy/ies it has used.
3. Imagine you were part of the upper management team at Whittaker's, recommend your ideal international business strategy and justify your recommendation.