1. What in the marketing environment for Lockheed Martin has made it easy or difficult for product entry? Considering government incentives (tax, regulations, etc.) or restrictions, technological, difficulties, or innovativeness, competitive environment, consumer needs or wants, SWOT analysts, etc.
2. If you were the marketing executive/ the CEO for Lockheed Martin, who would be your target maket and segmentation would you apply? Why? (If possible, please provide links)
3. Has Lockheed Martin made any strategic marketing errors? If so what strategies/ methods/ ideas would you develop/ implement as the marking executive/ CEO to overcome these strategic errors to insure success?