(a) Define a channel of Distribution (illustrate the definition with a diagram depicting the important members of the channel). (b) Approximately what percentage of the retail dollar can be attributed to each of these members? *(c) Despite this high cost (almost 67% of the Dollar spent by customer), how can the existence of the intermediaries be justified? (For part “c” elaborate upon each of the four factors, describing the scope of each of these factors).
(a) How is efficiency achieved in the channel of distribution through the “Reduction of Contacts”? Explain using diagrams. (b) List and explain the differences between the two types of Channel Systems that are used in the markets. Why is one of these systems preferred over the other? Give reasons for that.
(a) What criteria will you use to classify manufacturers? List and explain the two dimensions and the two levels under each of these two dimensions. (b) What important considerations should you focus on when adopting “Continuous Technology” as a Manufacturer? Explain the reasons for each of these consideration (what could happen if each of these considerations is neglected).
What important considerations should you focus on when adopting the Inventory Risk method of “Building to Stock” as a Manufacturer? Explain the reasons for each of these consideration (what could happen if each of these considerations is neglected).