Problem
Choose a real-life company whose business uses innovative methods or technologies. Analyze the business according to the following categories, the system of the Social Business Model Canvas. Each description requires only few sentences. You will be graded on the creativity and insight of your responses. This is an individual assignment.
Social Business Model Canvas
• Key Resources
What resources are needed to run this innovation? What people with which skill sets? What financial support will it need?
• Key Activities
What activities and processes are part of acting on this innovation?
• Partners & Key Stakeholders
Who are the key groups who need to be involved for the innovation to succeed? Who in the company needs to give permission for the innovation to start?
• Type of Intervention / Innovation
How will the innovation be implemented? Should there be training workshops for staff? Is the innovation a service in the production process? Is the innovation a product itself?
• Customers
Who are the people or organizations that would pay to deal with the issue that the innovation addresses? Define the customer value proposition, what customers get from the innovation.
• Beneficiaries
Who benefits from implementing the innovation?
• Value Proposition
What impact will your innovation have on the business? What impact will it have on wider society? How will you prove that the innovation has the effects you planned?
• Cost Structure
How does the spending and financial support for the innovation change as production scales to higher levels of productivity?
• Revenue
What sources of revenue would be affected or created by the innovation?