Think of a recent television ad that you recently saw. Which ad comes to mind first? Was the ad effective? Did it make you want to buy the product being advertised?
Assume that you are the manager of a company that sells books that can be downloaded from the Internet. Why is it important for your company to have a high ranking in search engines?
What impact will higher visibility have on the firm? Would it be difficult to get a high search engine ranking for a company that sells e-books?