What impact transaction had on market structure


In 2002, Philip Morris sold its Miller Brewing Division to South American Breweries.

a) What impact do you think this transaction had on the market structure of the beer industry in the United States? In world markets? Explain.

b) Using the economic concepts presented in chapter 7, 8, and 9, discuss possible reasons why both parties agreed to this transaction.

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Microeconomics: What impact transaction had on market structure
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