Assignment Problem: Market Behaviour During the Holy Month of Ramadan
Essay Writing Guidelines:
Introduction:
Using up to date resources (not older than 2015), briefly discuss Business ethics importance from marketing perspective. Why marketers need to conduct or maintain ethical business practices (not more than 1-2 pages)
Discussion: Based on the given case, answer the following (without writing the questions).(4-6 pages max.)
Question 1: What ill practices reported in the case from a marketing perspective? Elaborate on these issues referring in your discussion to the assigned reading (Ethical Issues in the Marketing Program).
Question 2: Examine the relevance of price elasticity of demand to the issue of rising prices during the Holy Month of Ramadan.
Question 3: What remedies were suggested in the case for solving the ill practices in Ramadan shopping behaviour context for both parties, sellers and buyers?
Question 4: Under the current situation in UAE, the lock down due to Coronavirus. What is expected in the coming Holy month (draw a picture and give supportive argument here).
Conclusion:
To what extent do you think the ill practices during Ramadan is just a consequence of changing market conditions rather than unethical behaviour by businesses owners? Discuss in light of the current epidemic situation around the Globe.
Can ethical conduct be enforced by authority/governments alone? Discuss.
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Attachment:- Marketing Ethics.rar