What historically have been apples competitive advantages


Case Study - Apple Inc. in 2015

Case Questions:

1- What, historically, have been Apple's competitive advantages?

2- Analyze the personal computer industry. Why did Apple struggle historically in PCs?

3- How sustainable is Apple's competitive position in smartphones?

4- Evaluate Apple's strategy for Apple watch. Has Tim Cook taken the right approach? Would you suggest any course corrections?

Do the case according to the format writing, follow size number of lines and do the cover sheet

Format

1- introduction (single half page centered)

2- Question: :.......(around 10 lines time roman 12 double space)

3- Question: ......... (around 10 lines time roman 12 double space)

4- question :...... (around 10 lines time roman 12 double space)

5- question :....... (around 10 lines time roman 12 double space)

6- question :...... (around 10 lines time roman 12 double space)

7- conclusion (single half page centered)

8- references (single page minimum10 references APA style taken from the case itself)

Attachment:- Assignment.rar

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Strategic Management: What historically have been apples competitive advantages
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