Managing marketing in a changing world
In the first three weeks of this module, you considered a number of issues that are important to marketing as an organisational function and as a profession in the 21stcentury. You explored the nature of the marketing concept today, assessed the input from other disciplines and reflected on the changing demands of tomorrow's consumers.
This final part of your Personal Development Portfolio will be your opportunity to demonstrate that you have synthesised much of the material that you have encountered in this module. Specifically, reflect critically on Weeks 4-8.
To complete this PDP:
In a paper of approximately 500 words, address the following:
- What have you learned about the role of cultural awareness that could enable you to provide advice to your own organisation?
- What have you learned about ethics and social responsibility that could enable you to provide advice to your own organisation?
- How do you envisage that both awareness of and 'good practice' in these areas can enable your organisation to operate effectively and successfully in the years to come?