Essay Problem
Chose 2 of the following topics, write a 2 pages essay. Address each question specifically and support your arguments with proof from our class materials, reading, and real life examples.
Essay I: Audiences
• With the rise of new and increasing forms of entertainment, what can the movie industry do to remain competitive?
• How are consumers' tastes changing?
• What has happened to the critical young teen audience?
• What strategies can the industry take to lure back the teens?
• Are there other neglected audience sectors that could be cultivated as theater goers?
Essay II: Film Marketing
• What are 6 ways to advertise a movie?
• Describe 3 key components to a marketing campaign?
• What is the most effective advertising medium for film? Why?
• What are 3 different theatrical release patterns for films?
Essay III: Film distribution
As DVD revenues fall and eventually the revenue fades to nothing, PPV, VOD and Internet streaming and downloads are not enough to make up for the money that DVD used to bring in. What should distributors do to increase revenue from PPV, VOD and the Internet? Detail specific examples in distribution and marketing, making reference to 2 movie campaigns that are effective in their PPV, VOD, Internet strategy, and 2 that do not.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.