Problem
1) Why is it important before making decisions to know the price preferred by customers when making purchases?
2) What happens when you make price decisions that are above the price range? How does this affect the demand for the product? Can the demand for a product reach zero?
3) What is the impact of the promotion budget on a product? How much money should you include in the budget each year to maintain adequate product promotion?
4) The guide establishes that the budget of sales (Sales Budget) promotes the accessibility of the product. What do you mean by this?
5) What is benchmark prediction? What is it for?
6) What is the best strategy to make an accurate forecast of the units that you are going to sell of a particular product? Why is this important? What happens if your income forecast is zero?
7) What is the contribution margin? What does a negative contribution margin mean?
8) Conclusion: Summarizes the steps to follow for decision making in the marketing module.