What happened to japans big four automakers in 1985 and


Case study - Japan's Automakers Face Endaka

1- What happened to Japans Big Four Automakers in 1985, and then agin in 1994-1995? Why did these changes occur?

2- Hoe well did the Japanese firms respond to the changes of 1985? What will they have to do differently in 1995?

3- What lessons,if any,can other firms take from the response of Japans automakers to endaka?

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Case Study: What happened to japans big four automakers in 1985 and
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