What happened to gap between 2000 and 2002


Problem: Gap Corp, which includes Gap, Banana Republic, and Old Navy divisions, suffered through two full years of declining business, between 2000 and 2002.

1. What happened to them and what have they done to try to get the business back on track?

2. What target customer are they now focusing on for their GAP stores?

(WWD archives might be a good resource)

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