Marketing Plan for Hillside Veterinary Clinic. Read the section on "Marketing Strategy". Answer and discuss the following questions:
1- What goods and services does Hillside Veterinary Clinic sell?
2- What consumer product classes are offered by Hillside Veterinary Clinic?
3- Base on what you have read in the chapter, what marketing mix is typical for different classes of products? Does the marketing strategy recommended in the marketing plan fit with those considerations? Why or why not?
The first 3 questions should be answered in your initial post. For your reply posts, please discuss the following:
1- Are there additional products and services that Hillside should consider offering? Why or why not?
2- Should their marketing mix be altered in any way? If so, how? If not, why not?